We are a couple living and working in the Caribbean and using video to help our clients realise healthier revenues through the cost-effective use of video. Our work involves the creation of video marketing strategies and production of video content for the social media pages and websites of start-ups, small businesses and medium-sized enterprises. We also coach even the most rigidly camera-phobic clients to speak with confidence and ease in front of the lens. It’s a long way from our beginnings when video wasn’t exactly second nature to us. Our start in the business of online video marketing was the humblest of beginnings: the story.
We began our careers in print and broadcast journalism, where we practised the fundamentals of good storytelling. From reporting live in the field and producing a variety of live news programs, to the anchor’s chair and hosting morning television shows, we share a combined two decades of telling stories and making connections with millions of viewers through the portal of the camera lens.
Eventually the time came for us to tell a different story, to show the public a side of their Caribbean nation infrequently explored in news coverage. We took a leap of faith and started a small production company. Budgets were tight so we had to learn much of the video production work ourselves. Having spent most of our careers up to that point in front of the camera, it was a little nerve-wracking to get behind the lens and lean the intricacies of videography. Learning the ins and outs of video became the most significant factor influencing the growth of our business. We were able to use own video marketing content on various social media platforms and our website to market our programming. Our growing interest in video marketing graduated to offering these services to other small businesses like ours.
Ultimately, we have always felt proud of working with business owners who have brilliant ideas and the determination to succeed but limited pay for costly conventional advertising. It is particularly rewarding to use our on-camera experience to help entrepreneurs face their fears of the lens, and speak into the video camera with self-possession. We enjoy showing our clients how to tell their stories to customers with whom they’re trying to create brand-building bonds.
Our story, who we are, is all about giving you the tools and courage to tell yours.
Narrisa and Paolo
No Fuss Video