We are a couple living and working in the Caribbean who use video to help our clients realise healthier revenues through cost-effective video. Our work involves the creation of affordable video marketing strategies and production of video content for the websites and social media pages of start-ups, small businesses and entrepreneurs. We also coach even the most rigidly camera-phobic clients to speak with confidence and ease in front of the lens.
Our start in the business of online video marketing was the humblest of beginnings: the story. We began our careers in print and broadcast journalism, where we practised the fundamentals of good storytelling. From reporting live in the field and producing a variety of live news programs, to the anchor’s chair and hosting morning television shows, we share a combined two decades of telling stories and making connections with millions of viewers through the portal of the camera lens.
Eventually the time came for us to tell a different story, to show the public a side of their Caribbean nation infrequently explored in news coverage. We took a leap of faith and started a small production company. Budgets were tight so we had to learn much of the video production work ourselves. Having spent most of our careers in front of the camera, it was a little nerve-wracking to get behind the lens and lean the intricacies of videography. This was a long way from our beginnings as the technical aspects of video weren’t exactly second nature to us.
- Television, radio & newspaper journalism
- Production and presentation of live television & radio shows
- Television & film production
- Video marketing strategy development
- Video production
- Media & on-camera training
- Newspaper, magazine, blog, script & e-book writing
Learning the ins and outs of video became the most significant factor influencing the growth of our business. We were able to use our own video marketing content to spread the word about our programming.
Our growing interest in video marketing graduated to offering these services to other small businesses like ours. Ultimately, we have always felt proud of working with business owners who have brilliant ideas and the determination to succeed but limited resources for costly conventional advertising.
Working alongside clients to realise their marketing goals through the video production process has always been a great reason to turn up for work every morning. Additionally, it is particularly rewarding to use our on-camera experience to help entrepreneurs face their fears of the lens and speak into the video camera with self-possession. We enjoy showing our clients how to tell their stories to customers with whom they’re trying to create brand-building bonds
Your partners in video success,
Narrisa and Paolo