Is an Accent A Liability in Video?

This is the fourth post in a four-part series on taking the leap to go on camera to market your business. It is amazing to think there are people who believe they don't speak with an accent. What's that? We can practically hear the accent in that denial! The truth is we all have accents, some are more exotic than others. Our accents flavour the words we all speak. It's the calling card of our…

Continue Reading

How to Muster the Courage to Step in Front of the Camera

This is the third post in a four-part series on taking the leap to go on camera to market your business. The jury is in. We're practically drowning in statistics and data going on about the unstoppable rise of video in the online realm. Ordinary folks, among them people who thought they'd never go near a camera, are using simplified video technology to broadcast themselves all over the world. Research suggests 5 billion videos are…

Continue Reading

Do I Have a Face For Radio?

This is the second post in a four-part series on taking the leap to go on camera to market your business. It's an old, cruel joke we remember from our days in the media. Someone would be derisively described as having 'a face for radio'. That is to suggest that a person isn't quite suitable for appearing on camera. But then, many of us today have those feelings of inadequacy don't we?  Am I good…

Continue Reading

Can You Learn to be a Good On-Camera Presenter?

This is the first post in a four-part series on taking the leap to go on camera to market your business. The camera's not for me. I'm terrified by the lens.I just don't have a natural flair for being on cameraDid I mention I'm terrified by the lens? There are lots people flirting with the idea of doing videos to promote their businesses or accelerate their careers. For some hopefuls, though, it's that niggling point…

Continue Reading

Take Action: How To Implement What You’ve Learnt

This is the last post in a three-part series on learning new skills to boost your business success. If you had a dollar for every time someone gave you advice that went in one ear and out the other, you'd probably have enough money to ignore everyone's advice.  It's not that you don't value the suggestions and expertise of others. Far from it. The problem is this: today's ever-changing world is always generating more stuff you…

Continue Reading

10 Tips to Finish Those Online Courses You’ve Paid For!

This is the second post in a three-part series on learning new skills to boost your business success. Imagine this for a moment: you find yourself in an online forum where small business owners and entrepreneurs are chatting happily about doing courses.  Everyone seems fired up about learning video marketing, Facebook advertising, SEO, Google Analytics—you name it.  That's when you start looking around to see if you're actually in a padded cell. Are these images…

Continue Reading

How to Motivate Yourself to Learn New Skills for Your Business

This is the first post in a three-part series on learning new skills to boost your business success. As small business owners and entrepreneurs, we all know the benefits of expanding our skill set. More clientele, healthier revenues, shorter hours at the office—they're on everyone's wish list right? That doesn't mean, though, we're eager to add the task of learning new skills to our daily haul of responsibilities. Bills to pay, product labels to design,…

Continue Reading

How to Finish The Second Half of The Year Strong

Wow! It seems like a minute ago we were all ringing in the New Year and then, just like that, we're past the midway mark of 2019! Someone must be messing with the space-time continuum. Today is turning into tomorrow a lot faster than it used to! This was supposed to be the big year—at least, that's what all those big goals said on paper. More clients, a more efficient workflow, better work/life balance; unfortunately,…

Continue Reading

No Business is Too Boring for Video Marketing

This is the last post in a three-part series on using storytelling to market your business with video.  The belief that some businesses are too boring for storytelling through video is, perhaps, one of the most insidious misconceptions about video marketing.  You'd be amazed to discover just how many people think their businesses are too stuffy or humdrum for the cameras. Hey, you might actually be among those doubters!  Some of us simply aren't able to…

Continue Reading

Where to Find Stories for Video Marketing

This is the second post in a three-part series on using storytelling to market your business with video. Chiselling your brand into the consciousness of customers is probably one of your top priorities as a small business owner or entrepreneur. It's never been more crucial in today's hyper-competitive commercial environment in which shoppers increasingly look to that great oracle—the Internet—to tell them where to find what they need. In our previous blog on storytelling for…

Continue Reading
Close Menu