How to Light Your Videos with Natural Light

This is the first post in a two-part series on how to light your videos. For the small business owner or entrepreneur keen on making video content to promote a business or stimulate career opportunities, lighting is going to become an important part of your life.  Whether you're shooting marketing videos with your smartphone or a DSLR, all cameras need light to produce quality images.  "In the world of video marketing, a little lighting know-how…

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Is an Accent A Liability in Video?

This is the fourth post in a four-part series on taking the leap to go on camera to market your business. It is amazing to think there are people who believe they don't speak with an accent. What's that? We can practically hear the accent in that denial! The truth is we all have accents, some are more exotic than others. Our accents flavour the words we all speak. It's the calling card of our…

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How to Muster the Courage to Step in Front of the Camera

This is the third post in a four-part series on taking the leap to go on camera to market your business. The jury is in. We're practically drowning in statistics and data going on about the unstoppable rise of video in the online realm. Ordinary folks, among them people who thought they'd never go near a camera, are using simplified video technology to broadcast themselves all over the world. Research suggests 5 billion videos are…

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Do I Have a Face For Radio?

This is the second post in a four-part series on taking the leap to go on camera to market your business. It's an old, cruel joke we remember from our days in the media. Someone would be derisively described as having 'a face for radio'. That is to suggest that a person isn't quite suitable for appearing on camera. But then, many of us today have those feelings of inadequacy don't we?  Am I good…

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Can You Learn to be a Good On-Camera Presenter?

This is the first post in a four-part series on taking the leap to go on camera to market your business. "The camera's not for me."  "I just don't have a natural flair for being on camera."  There are lots of people flirting with the idea of doing videos to promote their businesses or accelerate their careers. What holds some hopefuls back, though, is a belief that some people are born to be on camera and…

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Take Action: How To Implement What You’ve Learnt

This is the last post in a three-part series on learning new skills to boost your business success. If you had a dollar for every time someone gave you advice that went in one ear and out the other, you'd probably have enough money to ignore everyone's advice.  It's not that you don't value the suggestions and expertise of others. Far from it. The problem is this: today's ever-changing world is always generating more stuff you…

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10 Tips to Finish Those Online Courses You’ve Paid For!

This is the second post in a three-part series on learning new skills to boost your business success. Video marketing, Facebook advertising, SEO, Google Analytics; sometimes it can feel like you're expected to be a triathlete just wading through everything you need to know to succeed in business.  Thankfully, education and training have evolved to keep pace with our ever-shifting environments.  Learning for modern lifestyles Online courses allow busy folks like you to upgrade skills on your own…

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How to Motivate Yourself to Learn New Skills for Your Business

This is the first post in a three-part series on learning new skills to boost your business success. As small business owners and entrepreneurs, we all know the benefits of expanding our skill set. More clientele, healthier revenues, shorter hours at the office—they're on everyone's wish list right? That doesn't mean, though, we're eager to add the task of learning new skills to our daily haul of responsibilities. Bills to pay, product labels to design,…

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How to Finish The Rest of The Year Strong

Wow! It seems like a minute ago we were all ringing in the New Year and then, just like that, we're past the midway mark of 2019! Someone must be messing with the space-time continuum. Today is turning into tomorrow a lot faster than it used to! This was supposed to be the big year—at least, that's what all those big goals said on paper. More clients, a more efficient workflow, better work/life balance; unfortunately,…

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No Business is Too Boring for Video Marketing

This is the last post in a three-part series on using storytelling to market your business with video.  The belief that some businesses are too boring for storytelling through video is, perhaps, one of the most insidious misconceptions about video marketing.  You'd be amazed to discover just how many people think their businesses are too stuffy or humdrum for the cameras. Hey, you might actually be among those doubters!  Some of us simply aren't able to…

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