Video marketing has the power to grow businesses by boosting brand awareness, building customer relationships and opening doors to new opportunities.

Christmas Video Marketing Ideas to Boost Your Holiday Sales

This is the second post in a two-part series on Christmas video marketing for your small business.   The Christmas countdown is well underway! Well, for businesses at least. Now, before you go getting hopelessly snarled in Christmas lights, or cringing at the thought of acrimonious visits from distant but not-distant-enough relatives, won’t you spare a thought…for your holiday marketing? In our previous blog, we tackled planning your Christmas video marketing strategy. Now, we want to…

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Plan A Christmas Holiday Marketing Strategy Using Video

This is the first post in a two-part series on Christmas video marketing for your small business.   Christmas is the most wonderful time of the year for many of us. The awkward holiday office parties, the indestructible, mould-resistant Christmas pudding, bare-knuckle fights for the last parking spot at the mall; no wonder folks spend the entire year counting down to the Yuletide season.  For businesses, it’s an opportunity to make hay while big spenders and…

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Why Winging It = Fumbling It in Video

"You can't wing your on-camera talk."  "Don't speak off-the-cuff in your videos.”  Blah, blah, blah.  Every video coach or on-camera expert delivers the same old boring spiel, right? Yes, those with television or video experience often quote from a similar playbook. That doesn’t mean, though, that the advice about not winging it on camera is a tired cliché. To be effective on video, you have to be prepared. What kind of world would it be…

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Video Equipment Kit for Beginners

Where to begin, where to begin? That's the problem, isn't it? When assembling a toolkit to build your video marketing machinery, it's easy to get bogged down by the sheer volume of choice. This isn't helped by the fact that many of us don't necessarily have technical backgrounds. Another stumbling block is the fear of the cost of video content creation. Yes, video equipment can be expensive, but for your purposes, it doesn't have to…

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How to Get Good Audio for Your Videos

"If a tree falls in the forest and no one is around to hear it, does it make a sound?” Okay, it wasn't our first choice to start off a blog post on audio for videos on a philosophical note. Still, that well-worn question raises an important point; will your marketing videos move the needle on revenues if audiences can't really hear what you're saying? That's right - the internet is chock-a-block with video content…

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How to Light Your Videos with Artificial Light

This is the second post in a two-part series on how to light your videos. Even though this blog post is about artificial lights, it just makes sense to start out with a disclaimer - we've always been big fans of shooting with natural light. It's a topic that comes up regularly in our blogs and video posts. In all our books there are practically glowing tributes to the wonders of natural light for the…

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How to Light Your Videos with Natural Light

This is the first post in a two-part series on how to light your videos. For the small business owner or entrepreneur keen on making video content to promote a business or stimulate career opportunities, lighting is going to become an important part of your life.  Whether you're shooting marketing videos with your smartphone or a DSLR, all cameras need light to produce quality images.  "In the world of video marketing, a little lighting know-how…

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Is an Accent A Liability in Video?

This is the fourth post in a four-part series on taking the leap to go on camera to market your business. It is amazing to think there are people who believe they don't speak with an accent. What's that? We can practically hear the accent in that denial! The truth is we all have accents, some are more exotic than others. Our accents flavour the words we all speak. It's the calling card of our…

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How to Muster the Courage to Step in Front of the Camera

This is the third post in a four-part series on taking the leap to go on camera to market your business. The jury is in. We're practically drowning in statistics and data going on about the unstoppable rise of video in the online realm. Ordinary folks, among them people who thought they'd never go near a camera, are using simplified video technology to broadcast themselves all over the world. Research suggests 5 billion videos are…

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Do I Have a Face For Radio?

This is the second post in a four-part series on taking the leap to go on camera to market your business. It's an old, cruel joke we remember from our days in the media. Someone would be derisively described as having 'a face for radio'. That is to suggest that a person isn't quite suitable for appearing on camera. But then, many of us today have those feelings of inadequacy don't we?  Am I good…

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