As a small business owner or entrepreneur, you’ve been watching the meteoric rise of video in the sphere of marketing. Brands, big and small, are staking their claim in the online realm using video to connect with customers and open doors to new opportunities. You can access the same doorways by embracing the skills that will help you get the word out about your talents or business in a dynamic way.
It’s natural to feel somewhat intimidated about learning a new skill. Our goal here, however, is to show you just how straightforward it can be to adopt video marketing practices that can dramatically boost your prospects.
Our easy-to-follow courses are jam-packed with strategic, no-fluff, impactful steps to get you in the game and cranking out results you can see and feel.
The Foundations of On-camera Confidence: Free Training
Appearing on camera is becoming a standard feature of professional life. Those who master the lens stack on an added competitive advantage as video continues to grow as the dominant language of this digitally-driven age.
You’re always being encouraged to step out of your comfort zone, to try new things. Facing the camera lens fearlessly certainly qualifies. At the same time, we want you to step into a comfort zone by learning the fundamentals to facing the camera lens with poise and confidence.
This free three-part video training course will help you start feeling more comfortable in front of the camera almost immediately. It will set you on the path to overcoming your fears, so you can shine in front of audiences.
Show the Camera Who's Boss
Everyone has the resources to be bold and take advantage of the opportunities the camera offers. While some people take to the camera naturally, this doesn’t mean it comes unnaturally to others. With the right lessons of tested techniques, absolutely anyone can master the lens and seize their destiny through the powerful medium of video.
What we do in this course is give you the tools to tap into your own strengths and find your inner voice that’s brimming with on-camera confidence. Just as the universe is governed by certain principles, so too is the world of video. Mastering the universe may be some time off for you. Mastering the camera lens, on the other hand, is here right now. Our easy to follow, in-depth modules are designed to help you get the most out of the video camera and bend it to your will; whether it’s for career advancement or business growth.
Our purpose, through this course, it to make you the boss of the camera. Here, you will learn what it takes to make the lens deliver on your wildest ambitions.
Join the Video Marketing Game: Free Training
Video is everywhere today. It’s in our social media feeds, on the websites we visit and it populates our phones and tablets with countless hours of information and entertainment. So, it makes total sense that, as a small business owner or entrepreneur, you want to be everywhere that video is. You want to connect with people the same way video connects with you.
Well, now’s your free chance to join the world of video marketing. It’s time to take that curiosity and cash it in for valuable tools you can use to crank up those goals and get yourself on a path to success. Ease yourself in at the shallow end of video marketing with this invaluable course.
Build a Winning Video Marketing Strategy
Anyone can produce a video. Hey, there are folks out there churning out tonnes of video content every day. Marketing videos without strategy, though, are like sails on a windless day. That’s where planning comes into play. In order to realise the full potential of video, you need to think clearly about what you want to achieve and how you propose to get there. With a video marketing roadmap, you can make every video you produce count. The purpose of this course is give you that roadmap.
Before you even put your hands on a camera, you need a plan of attack for the best chance at success. The digital superhighway is littered with videos that didn’t go the distance. That’s why this course focuses exclusively on strategies to take your video marketing goals all the way. Video production with a vision avoids wasted time and effort. It’s this vision that delivers strategically-crafted videos which are all part of a larger mission of audience access and income growth.
In this course, you will learn the principles of creating videos that are specific in their intent, produced with a target audience in mind and powered by strategies to guide your marketing content to targeted destinations. There are videos, and then there are effective videos. Planning and strategy make all the difference. These are the invaluable methods you’ll find in this course.
Produce Videos that Work for Your Business
Video is most effective when you learn to use it as a tool to engineer business success. Remember, you are a business owner first, video marketer last, and everything else in between. Video must work to complement your business, not compete with it.
This course is packed with the best practices in the production of videos to promote your business. Furthermore, you will learn key strategies that will allow you to balance producing marketing videos with the day-to-day running of a successful business. Managing the dual roles of business owner and video producer and marketer is scarcely taught elsewhere. With this course, however, you will discover methods to streamline your video production process and put this powerful medium to work for you, not the other way around.
We will help you learn, not only the technical ins and outs of producing excellent video content, but the strategies to practice video marketing in a balanced, sustainable way.