5 Easy Steps to Start Creating Your Own Marketing Videos [VIDEO]

As small businesses trying to reach out to customers, we know we should add video to our marketing strategy. After all, everyone is on the Internet these days and they're watching videos. For some business owners, the idea of creating video content can seem overwhelming. Here's the thing: when it comes to marketing your business with video, it's not about perfection. It's about just doing it. Start where you are and tweak as you go…

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Christmas Video Marketing Ideas to Boost Your Holiday Sales

This is the second post in a two-part series on Christmas video marketing for your small business.   The Christmas countdown is well underway! Well, for businesses at least. Now, before you go getting hopelessly snarled in Christmas lights, or cringing at the thought of acrimonious visits from distant but not distant enough relatives, won’t you spare a thought…for your holiday marketing? In our previous blog, we tackled planning out your Christmas video marketing strategy. Now,…

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Plan A Christmas Holiday Marketing Strategy Using Video

This is the first post in a two-part series on Christmas video marketing for your small business.   Christmas is the most wonderful time of the year for many of us. The awkward holiday office parties, the indestructible, mould-resistant Christmas pudding, bare-knuckle fights for the last parking spot at the mall; no wonder folks spend the entire year counting down to the Yuletide season.  For businesses, it’s an opportunity to make hay while big spenders and…

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Video Content Marketing and the Small Business [VIDEO]

1: Connecting with customers previously beyond reach. 2: Saving a tonne of money (that we didn’t have anyway!) on traditional advertising. 3: Turbocharging our small business growth by raising our business profile  That’s just the short list of all the things video marketing did to take our small business to an entirely new level. When we began using video to connect and interact with audiences, we noticed we were starting to get noticed. Engagement with video…

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Meet No Fuss Video [VIDEO]

We've updated our About Us video. It's something we do from time to time to reflect our most recent work. What is an About Us Video anyway? Why do businesses today need one?  Well, the main function of this video is to put a face to your business. That’s important in today’s hyper-competitive commercial environments. People prefer to do business with people. By creating an About Us video which offers a peek into who you…

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Why Winging It = Fumbling It in Video Marketing

"You can't wing your on-camera talk."  "Don't even think about going off the cuff with your YouTube videos. It takes skill and practice.”  Blah, blah, blah.  Some folks believe all this talk about not winging it on camera is a tired cliche. Every video coach or on-camera expert delivers the same old boring spiel, don't they? As folks who've been involved in video in one way or another for most of our professional lives, we give…

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Is an Accent A Liability in Video?

This is the fourth post in a four-part series on taking the leap to go on camera to market your business. It is amazing to think there are people who believe they don't speak with an accent. What's that? We can practically hear the accent in that denial! The truth is we all have accents, some are more exotic than others. Our accents flavour the words we all speak. It's the calling card of our…

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How to Muster the Courage to Step in Front of the Camera

This is the third post in a four-part series on taking the leap to go on camera to market your business. The jury is in. We're practically drowning in statistics and data going on about the unstoppable rise of video in the online realm. Ordinary folks, among them people who thought they'd never go near a camera, are using simplified video technology to broadcast themselves all over the world. Research suggests 5 billion videos are…

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Do I Have a Face For Radio?

This is the second post in a four-part series on taking the leap to go on camera to market your business. It's an old, cruel joke we remember from our days in the media. Someone would be derisively described as having 'a face for radio'. That is to suggest that a person isn't quite suitable for appearing on camera. But then, many of us today have those feelings of inadequacy don't we?  Am I good…

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No Business is Too Boring for Video Marketing

This is the last post in a three-part series on using storytelling to market your business with video.  The belief that some businesses are too boring for storytelling through video is, perhaps, one of the most insidious misconceptions about video marketing.  You'd be amazed to discover just how many people think their businesses are too stuffy or humdrum for the cameras. Hey, you might actually be among those doubters!  Some of us simply aren't able to…

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