7 Easy Tips to Be Good on Camera [Video]

Your goal for doing videos is to engage with audiences and leave a lasting impression. So, of course, you want to be good on camera. Well, here are seven (7) simple, actionable tips to help you be better in videos to promote your business. With so much video content now on the Internet, these easy-to-apply tips will enable you to stand out in your videos. https://youtu.be/pOWclic8EFQ Give your voice the power to connect with customers…

Continue Reading

How to Get the Courage to Appear on Camera [Video]

Video is the best way to show your personality to customers. And it's your personality that will help separate you from others in a crowded business landscape.   When you speak into the camera, you're sharing everything that's YOU with your customers; your thoughts, ideas, personality and mannerisms. Standing in front of your audience allows you to connect with them on a human level.  So, even though you may be nervous about speaking on camera, just…

Continue Reading

Christmas Video Marketing Ideas to Boost Your Holiday Sales

This is the second post in a two-part series on Christmas video marketing for your small business.   The Christmas countdown is well underway! Well, for businesses at least. Now, before you go getting hopelessly snarled in Christmas lights, or cringing at the thought of acrimonious visits from distant but not-distant-enough relatives, won’t you spare a thought…for your holiday marketing? In our previous blog, we tackled planning your Christmas video marketing strategy. Now, we want to…

Continue Reading

Plan A Christmas Holiday Marketing Strategy Using Video

This is the first post in a two-part series on Christmas video marketing for your small business.   Christmas is the most wonderful time of the year for many of us. The awkward holiday office parties, the indestructible, mould-resistant Christmas pudding, bare-knuckle fights for the last parking spot at the mall; no wonder folks spend the entire year counting down to the Yuletide season.  For businesses, it’s an opportunity to make hay while big spenders and…

Continue Reading

Video Content Marketing and the Small Business [Video]

1: Connecting with customers previously beyond reach. 2: Saving a tonne of money (that we didn’t have anyway!) on traditional advertising. 3: Turbocharging our small business growth by raising our business profile  That’s just the short list of all the things video marketing did to take our small business to an entirely new level. When we began using video to connect and interact with audiences, we noticed we were starting to get noticed. Engagement with video…

Continue Reading

Meet No Fuss Video [Video]

We've updated our About Us video. It's something we do from time to time to reflect our most recent work. What is an About Us Video anyway? Why do businesses today need one? Well, the main function of this video is to put a face to your business. That’s important in today’s hyper-competitive commercial environments. People prefer to do business with people. An About Us video cuts to the heart of who you are to…

Continue Reading

No Business is Too Boring for Video Marketing

This is the last post in a three-part series on using storytelling to market your business with video.  The belief that some businesses are too boring for storytelling through video is, perhaps, one of the most insidious misconceptions about video marketing.  You'd be amazed to discover just how many people think their businesses are too stuffy or humdrum for the cameras. Hey, you might actually be among those doubters!  Some of us simply aren't able to…

Continue Reading

Where to Find Stories for Video Marketing

This is the second post in a three-part series on using storytelling to market your business with video. Chiselling your brand into the consciousness of customers is probably one of your top priorities as a small business owner or entrepreneur. It's never been more crucial in today's hyper-competitive commercial environment in which shoppers increasingly look to that great oracle—the Internet—to tell them where to find what they need. In our previous blog on storytelling for…

Continue Reading

What’s Your Story?

This is the first post in a three-part series on using storytelling to market your business with video.  If you're an entrepreneur, chances are the online community is a big part of your business strategy. However, connecting online with customers to develop leads and drive sales means you'll need to have a handle on your story.  Finding your story and sharing it through video is a great way to stand out in a commercial environment…

Continue Reading

What Are the First Videos Your Small Business Should Make?

So, you’ve taken the plunge with video marketing. This is definitely a marketing tactic that can benefit your business. Okay, perhaps plunge is too strong a word. You’re in knee-high water, but still a bit nervous about wading in all the way. It could be there are some lingering cost concerns. Maybe you've still got niggling worries about balancing video content creation with running a business? You’re not quite sure where to start or how…

Continue Reading
  • 1
  • 2
Close Menu