Take Action: How To Implement What You’ve Learnt

This is the last post in a three-part series on learning new skills to boost your business success. If you had a dollar for every time someone gave you advice that went in one ear and out the other, you'd probably have enough money to ignore everyone's advice.  It's not that you don't value the suggestions and expertise of others. Far from it. The problem is this: today's ever-changing world is always generating more stuff you…

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10 Tips to Finish Those Online Courses You’ve Paid For!

This is the second post in a three-part series on learning new skills to boost your business success. Imagine this for a moment: you find yourself in an online forum where small business owners and entrepreneurs are chatting happily about doing courses.  Everyone seems fired up about learning video marketing, Facebook advertising, SEO, Google Analytics—you name it.  That's when you start looking around to see if you're actually in a padded cell. Are these images…

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How to Motivate Yourself to Learn New Skills for Your Business

This is the first post in a three-part series on learning new skills to boost your business success. As small business owners and entrepreneurs, we all know the benefits of expanding our skill set. More clientele, healthier revenues, shorter hours at the office—they're on everyone's wish list right? That doesn't mean, though, we're eager to add the task of learning new skills to our daily haul of responsibilities. Bills to pay, product labels to design,…

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How to Finish The Second Half of The Year Strong

Wow! It seems like a minute ago we were all ringing in the New Year and then, just like that, we're past the midway mark of 2019! Someone must be messing with the space-time continuum. Today is turning into tomorrow a lot faster than it used to! This was supposed to be the big year—at least, that's what all those big goals said on paper. More clients, a more efficient workflow, better work/life balance; unfortunately,…

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No Business is Too Boring for Video Marketing

This is the last post in a three-part series on using storytelling to market your business with video.  The belief that some businesses are too boring for storytelling through video is, perhaps, one of the most insidious misconceptions about video marketing.  You'd be amazed to discover just how many people think their businesses are too stuffy or humdrum for the cameras. Hey, you might actually be among those doubters!  Some of us simply aren't able to…

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Where to Find Stories for Video Marketing

This is the second post in a three-part series on using storytelling to market your business with video. Chiselling your brand into the consciousness of customers is probably one of your top priorities as a small business owner or entrepreneur. It's never been more crucial in today's hyper-competitive commercial environment in which shoppers increasingly look to that great oracle—the Internet—to tell them where to find what they need. In our previous blog on storytelling for…

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What’s Your Story?

This is the first post in a three-part series on using storytelling to market your business with video.  If you're an entrepreneur, chances are the online community is a big part of your business strategy. However, connecting online with customers to develop leads and drive sales means you'll need to have a handle on your story.  Finding your story and sharing it through video is a great way to stand out in a commercial environment…

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What Are the First Videos Your Small Business Should Make?

So, you’ve taken the plunge with video marketing. This is definitely a marketing tactic that can benefit your business. Okay, perhaps plunge is too strong a word. You’re in knee-high water, but still a bit nervous about wading in all the way. It could be there are some lingering cost concerns. Maybe you've still got niggling worries about balancing video content creation with running a business? You’re not quite sure where to start or how…

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A Video-Powered Website

Let’s get one thing out of the way. If you’re in business, you should have a website. Curiously, though, there are still some folks convinced they can get by simply with active social media pages. Who needs a website when there's Facebook, Instagram and YouTube, right? Wrong. Sure, social media platforms are critical elements of small business marketing today. A website, however, is a huge part of your branding and marketing infrastructure. With that said,…

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5 Simple Steps to Start Marketing Your Business with Video

Okay, so your business is either doing well or it’s very promising. Yet, there’s a nagging suspicion that it could be doing better. You may be using social media posts and email lists in your marketing strategies to grow your customer and client base but prospects seem to have levelled off. Video marketing sounds like a great way to expand your reach and boost your revenues. There’s just one problem. You know less about video…

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