Why Winging It = Fumbling It in Video Marketing

"You can't wing your on-camera talk."  "Don't even think about going off the cuff with your YouTube videos. It takes skill and practice.”  Blah, blah, blah.  Some folks believe all this talk about not winging it on camera is a tired cliche. Every video coach or on-camera expert delivers the same old boring spiel, don't they? As folks who've been involved in video in one way or another for most of our professional lives, we give…

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Is an Accent A Liability in Video?

This is the fourth post in a four-part series on taking the leap to go on camera to market your business. It is amazing to think there are people who believe they don't speak with an accent. What's that? We can practically hear the accent in that denial! The truth is we all have accents, some are more exotic than others. Our accents flavour the words we all speak. It's the calling card of our…

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How to Muster the Courage to Step in Front of the Camera

This is the third post in a four-part series on taking the leap to go on camera to market your business. The jury is in. We're practically drowning in statistics and data going on about the unstoppable rise of video in the online realm. Ordinary folks, among them people who thought they'd never go near a camera, are using simplified video technology to broadcast themselves all over the world. Research suggests 5 billion videos are…

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Do I Have a Face For Radio?

This is the second post in a four-part series on taking the leap to go on camera to market your business. It's an old, cruel joke we remember from our days in the media. Someone would be derisively described as having 'a face for radio'. That is to suggest that a person isn't quite suitable for appearing on camera. But then, many of us today have those feelings of inadequacy don't we?  Am I good…

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Can You Learn to be a Good On-Camera Presenter?

This is the first post in a four-part series on taking the leap to go on camera to market your business. The camera's not for me. I'm terrified by the lens.I just don't have a natural flair for being on cameraDid I mention I'm terrified by the lens? There are lots people flirting with the idea of doing videos to promote their businesses or accelerate their careers. For some hopefuls, though, it's that niggling point…

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A Video-Powered Website

Let’s get one thing out of the way. If you’re in business, you should have a website. Curiously, though, there are still some folks convinced they can get by simply with active social media pages. Who needs a website when there's Facebook, Instagram and YouTube, right? Wrong. Sure, social media platforms are critical elements of small business marketing today. A website, however, is a huge part of your branding and marketing infrastructure. With that said,…

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5 Simple Steps to Start Marketing Your Business with Video

Okay, so your business is either doing well or it’s very promising. Yet, there’s a nagging suspicion that it could be doing better. You may be using social media posts and email lists in your marketing strategies to grow your customer and client base but prospects seem to have levelled off. Video marketing sounds like a great way to expand your reach and boost your revenues. There’s just one problem. You know less about video…

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Embrace the Profit-boosting Power of Video

For some entrepreneurs and small business owners, the thought of using video marketing to grow their business can be unnerving. Some people see the word video and hear “complicated and expensive”. For the otherwise confident businessperson accustomed to taking risks, video is like driving an unfamiliar road at night without lights. It’s the fear of the unknown that causes some of us to keep video marketing at arm’s length. You may be asking yourself what…

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5 Things You Need to Know about Do-it-Yourself Video Marketing

Let’s face it, we all want businesses that almost seem to run themselves. We want to wake up every Monday morning with new customers beating down our doors. More importantly, we want to step off the dreadmill of endless exhausting hours in a business that feels like a newborn constantly crying for attention. In short, we want a fulfilling life with the bills at our backs and the winds of prosperity in our faces. Sounds…

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Proven Ways Video Works to Market Your Small Business

Ever stumbled onto an intriguing article online and wished there was more than just an accompanying photograph? Read about a fantastic performance on The X Factor or The Voice, but you came up empty-handed when looking for the video? Nothing’s wrong with text and pictures by the way. It’s just you’d rather see the story told through video. Similarly, many of us rely on video content when we are looking for quick, simple instructions. You…

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