Christmas Video Marketing Ideas to Boost Your Holiday Sales

This is the second post in a two-part series on Christmas video marketing for your small business.   The Christmas countdown is well underway! Well, for businesses at least. Now, before you go getting hopelessly snarled in Christmas lights, or cringing at the thought of acrimonious visits from distant but not-distant-enough relatives, won’t you spare a thought…for your holiday marketing? In our previous blog, we tackled planning your Christmas video marketing strategy. Now, we want to…

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Plan A Christmas Holiday Marketing Strategy Using Video

This is the first post in a two-part series on Christmas video marketing for your small business.   Christmas is the most wonderful time of the year for many of us. The awkward holiday office parties, the indestructible, mould-resistant Christmas pudding, bare-knuckle fights for the last parking spot at the mall; no wonder folks spend the entire year counting down to the Yuletide season.  For businesses, it’s an opportunity to make hay while big spenders and…

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Video Content Marketing and the Small Business [Video]

1: Connecting with customers previously beyond reach. 2: Saving a tonne of money (that we didn’t have anyway!) on traditional advertising. 3: Turbocharging our small business growth by raising our business profile  That’s just the short list of all the things video marketing did to take our small business to an entirely new level. When we began using video to connect and interact with audiences, we noticed we were starting to get noticed. Engagement with video…

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Meet No Fuss Video [Video]

We've updated our About Us video. It's something we do from time to time to reflect our most recent work. What is an About Us Video anyway? Why do businesses today need one? Well, the main function of this video is to put a face to your business. That’s important in today’s hyper-competitive commercial environments. People prefer to do business with people. An About Us video cuts to the heart of who you are to…

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Why Winging It = Fumbling It in Video

"You can't wing your on-camera talk."  "Don't speak off-the-cuff in your videos.”  Blah, blah, blah.  Every video coach or on-camera expert delivers the same old boring spiel, right? Yes, those with television or video experience often quote from a similar playbook. That doesn’t mean, though, that the advice about not winging it on camera is a tired cliché. To be effective on video, you have to be prepared. What kind of world would it be…

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Is an Accent A Liability in Video?

This is the fourth post in a four-part series on taking the leap to go on camera to market your business. It is amazing to think there are people who believe they don't speak with an accent. What's that? We can practically hear the accent in that denial! The truth is we all have accents, some are more exotic than others. Our accents flavour the words we all speak. It's the calling card of our…

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How to Muster the Courage to Step in Front of the Camera

This is the third post in a four-part series on taking the leap to go on camera to market your business. The jury is in. We're practically drowning in statistics and data going on about the unstoppable rise of video in the online realm. Ordinary folks, among them people who thought they'd never go near a camera, are using simplified video technology to broadcast themselves all over the world. Research suggests 5 billion videos are…

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Do I Have a Face For Radio?

This is the second post in a four-part series on taking the leap to go on camera to market your business. It's an old, cruel joke we remember from our days in the media. Someone would be derisively described as having 'a face for radio'. That is to suggest that a person isn't quite suitable for appearing on camera. But then, many of us today have those feelings of inadequacy don't we?  Am I good…

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Can You Learn to be a Good On-Camera Presenter?

This is the first post in a four-part series on taking the leap to go on camera to market your business. "The camera's not for me."  "I just don't have a natural flair for being on camera."  There are lots of people flirting with the idea of doing videos to promote their businesses or accelerate their careers. What holds some hopefuls back, though, is a belief that some people are born to be on camera and…

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No Business is Too Boring for Video Marketing

This is the last post in a three-part series on using storytelling to market your business with video.  The belief that some businesses are too boring for storytelling through video is, perhaps, one of the most insidious misconceptions about video marketing.  You'd be amazed to discover just how many people think their businesses are too stuffy or humdrum for the cameras. Hey, you might actually be among those doubters!  Some of us simply aren't able to…

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