5 Easy Steps to Start Creating Your Own Marketing Videos [VIDEO]

As small businesses trying to reach out to customers, we know we should add video to our marketing strategy. After all, everyone is on the Internet these days and they're watching videos. For some business owners, the idea of creating video content can seem overwhelming. Here's the thing: when it comes to marketing your business with video, it's not about perfection. It's about just doing it. Start where you are and tweak as you go…

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Why Winging It = Fumbling It in Video Marketing

"You can't wing your on-camera talk."  "Don't even think about going off the cuff with your YouTube videos. It takes skill and practice.”  Blah, blah, blah.  Some folks believe all this talk about not winging it on camera is a tired cliche. Every video coach or on-camera expert delivers the same old boring spiel, don't they? As folks who've been involved in video in one way or another for most of our professional lives, we give…

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Video Equipment Kit for Beginners

Where to begin, where to begin? That's the problem isn't it. When assembling a toolkit to build your video marketing machinery it's easy to get bogged down by the sheer volume of choice. This isn't helped by the fact that many of us don't necessarily have technical backgrounds. With that said, you still need the basic tools to record your videos in as professional a manner as possible. Another stumbling block is the fear that…

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How to Get Good Audio for Your Videos

"If a tree falls in the forest and no one is around to hear it, does it make a sound?” Okay, it wasn't our first choice to start off a blog post on audio for videos on a philosophical note. Still, that well-worn question raises an important point; will your marketing videos move the needle on sales and revenues if audiences can't really hear what you're saying? That's right - the internet is chock-a-block with…

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How to Light Your Videos with Artificial Light

This is the second post in a two-part series on how to light your videos. Even though this blog post is about artificial lights, it just makes sense to start out with a disclaimer - we've always been big fans of shooting with natural light. It's a topic that comes up regularly in our blogs and video posts. In all our books there are practically glowing tributes to the wonders of natural light for the…

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How to Light Your Videos with Natural Light

This is the first post in a two-part series on how to light your videos. For the small business owner or entrepreneur keen on making video content to promote a business or stimulate career opportunities, lighting is going to become an important part of your life.  Whether you're shooting marketing videos with your smartphone or a DSLR, all cameras need light to produce quality images.  "In the world of video marketing, a little lighting know-how…

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Is an Accent A Liability in Video?

This is the fourth post in a four-part series on taking the leap to go on camera to market your business. It is amazing to think there are people who believe they don't speak with an accent. What's that? We can practically hear the accent in that denial! The truth is we all have accents, some are more exotic than others. Our accents flavour the words we all speak. It's the calling card of our…

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How to Muster the Courage to Step in Front of the Camera

This is the third post in a four-part series on taking the leap to go on camera to market your business. The jury is in. We're practically drowning in statistics and data going on about the unstoppable rise of video in the online realm. Ordinary folks, among them people who thought they'd never go near a camera, are using simplified video technology to broadcast themselves all over the world. Research suggests 5 billion videos are…

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Do I Have a Face For Radio?

This is the second post in a four-part series on taking the leap to go on camera to market your business. It's an old, cruel joke we remember from our days in the media. Someone would be derisively described as having 'a face for radio'. That is to suggest that a person isn't quite suitable for appearing on camera. But then, many of us today have those feelings of inadequacy don't we?  Am I good…

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Can You Learn to be a Good On-Camera Presenter?

This is the first post in a four-part series on taking the leap to go on camera to market your business. The camera's not for me. I'm terrified by the lens.I just don't have a natural flair for being on cameraDid I mention I'm terrified by the lens? There are lots people flirting with the idea of doing videos to promote their businesses or accelerate their careers. For some hopefuls, though, it's that niggling point…

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