7 Easy Tips to Be Good on Camera [Video]

Your goal for doing videos is to engage with audiences and leave a lasting impression. So, of course, you want to be good on camera. Well, here are seven (7) simple, actionable tips to help you be better in videos to promote your business. With so much video content now on the Internet, these easy-to-apply tips will enable you to stand out in your videos. https://youtu.be/pOWclic8EFQ Give your voice the power to connect with customers…

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How to Get the Courage to Appear on Camera [Video]

Video is the best way to show your personality to customers. And it's your personality that will help separate you from others in a crowded business landscape.   When you speak into the camera, you're sharing everything that's YOU with your customers; your thoughts, ideas, personality and mannerisms. Standing in front of your audience allows you to connect with them on a human level.  So, even though you may be nervous about speaking on camera, just…

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5 Easy Steps to Start Creating Your Own Marketing Videos [Video]

As small businesses trying to reach out to customers, we know we should add video to our marketing strategy. After all, everyone is on the Internet these days and they're watching videos. For some business owners, the idea of creating video content can seem overwhelming. Here's the thing: when it comes to marketing your business with video, it's not about perfection. It's about just doing it. Start where you are and tweak as you go…

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Why Winging It = Fumbling It in Video

"You can't wing your on-camera talk."  "Don't speak off-the-cuff in your videos.”  Blah, blah, blah.  Every video coach or on-camera expert delivers the same old boring spiel, right? Yes, those with television or video experience often quote from a similar playbook. That doesn’t mean, though, that the advice about not winging it on camera is a tired cliché. To be effective on video, you have to be prepared. What kind of world would it be…

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Video Equipment Kit for Beginners

Where to begin, where to begin? That's the problem, isn't it? When assembling a toolkit to build your video marketing machinery, it's easy to get bogged down by the sheer volume of choice. This isn't helped by the fact that many of us don't necessarily have technical backgrounds. Another stumbling block is the fear of the cost of video content creation. Yes, video equipment can be expensive, but for your purposes, it doesn't have to…

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How to Get Good Audio for Your Videos

"If a tree falls in the forest and no one is around to hear it, does it make a sound?” Okay, it wasn't our first choice to start off a blog post on audio for videos on a philosophical note. Still, that well-worn question raises an important point; will your marketing videos move the needle on revenues if audiences can't really hear what you're saying? That's right - the internet is chock-a-block with video content…

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How to Light Your Videos with Artificial Light

This is the second post in a two-part series on how to light your videos. Even though this blog post is about artificial lights, it just makes sense to start out with a disclaimer - we've always been big fans of shooting with natural light. It's a topic that comes up regularly in our blogs and video posts. In all our books there are practically glowing tributes to the wonders of natural light for the…

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How to Light Your Videos with Natural Light

This is the first post in a two-part series on how to light your videos. For the small business owner or entrepreneur keen on making video content to promote a business or stimulate career opportunities, lighting is going to become an important part of your life.  Whether you're shooting marketing videos with your smartphone or a DSLR, all cameras need light to produce quality images.  "In the world of video marketing, a little lighting know-how…

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Is an Accent A Liability in Video?

This is the fourth post in a four-part series on taking the leap to go on camera to market your business. It is amazing to think there are people who believe they don't speak with an accent. What's that? We can practically hear the accent in that denial! The truth is we all have accents, some are more exotic than others. Our accents flavour the words we all speak. It's the calling card of our…

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How to Muster the Courage to Step in Front of the Camera

This is the third post in a four-part series on taking the leap to go on camera to market your business. The jury is in. We're practically drowning in statistics and data going on about the unstoppable rise of video in the online realm. Ordinary folks, among them people who thought they'd never go near a camera, are using simplified video technology to broadcast themselves all over the world. Research suggests 5 billion videos are…

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