5 Easy Steps to Start Creating Your Own Marketing Videos [VIDEO]

As small businesses trying to reach out to customers, we know we should add video to our marketing strategy. After all, everyone is on the Internet these days and they're watching videos. For some business owners, the idea of creating video content can seem overwhelming. Here's the thing: when it comes to marketing your business with video, it's not about perfection. It's about just doing it. Start where you are and tweak as you go…

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Christmas Video Marketing Ideas to Boost Your Holiday Sales

This is the second post in a two-part series on Christmas video marketing for your small business.   The Christmas countdown is well underway! Well, for businesses at least. Now, before you go getting hopelessly snarled in Christmas lights, or cringing at the thought of acrimonious visits from distant but not distant enough relatives, won’t you spare a thought…for your holiday marketing? In our previous blog, we tackled planning out your Christmas video marketing strategy. Now,…

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Plan A Christmas Holiday Marketing Strategy Using Video

This is the first post in a two-part series on Christmas video marketing for your small business.   Christmas is the most wonderful time of the year for many of us. The awkward holiday office parties, the indestructible, mould-resistant Christmas pudding, bare-knuckle fights for the last parking spot at the mall; no wonder folks spend the entire year counting down to the Yuletide season.  For businesses, it’s an opportunity to make hay while big spenders and…

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Video Content Marketing and the Small Business [VIDEO]

1: Connecting with customers previously beyond reach. 2: Saving a tonne of money (that we didn’t have anyway!) on traditional advertising. 3: Turbocharging our small business growth by raising our business profile  That’s just the short list of all the things video marketing did to take our small business to an entirely new level. When we began using video to connect and interact with audiences, we noticed we were starting to get noticed. Engagement with video…

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Meet No Fuss Video [VIDEO]

We've updated our About Us video. It's something we do from time to time to reflect our most recent work. What is an About Us Video anyway? Why do businesses today need one?  Well, the main function of this video is to put a face to your business. That’s important in today’s hyper-competitive commercial environments. People prefer to do business with people. By creating an About Us video which offers a peek into who you…

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Why Winging It = Fumbling It in Video Marketing

"You can't wing your on-camera talk."  "Don't even think about going off the cuff with your YouTube videos. It takes skill and practice.”  Blah, blah, blah.  Some folks believe all this talk about not winging it on camera is a tired cliche. Every video coach or on-camera expert delivers the same old boring spiel, don't they? As folks who've been involved in video in one way or another for most of our professional lives, we give…

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Video Equipment Kit for Beginners

Where to begin, where to begin? That's the problem isn't it. When assembling a toolkit to build your video marketing machinery it's easy to get bogged down by the sheer volume of choice. This isn't helped by the fact that many of us don't necessarily have technical backgrounds. With that said, you still need the basic tools to record your videos in as professional a manner as possible. Another stumbling block is the fear that…

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How to Get Good Audio for Your Videos

"If a tree falls in the forest and no one is around to hear it, does it make a sound?” Okay, it wasn't our first choice to start off a blog post on audio for videos on a philosophical note. Still, that well-worn question raises an important point; will your marketing videos move the needle on sales and revenues if audiences can't really hear what you're saying? That's right - the internet is chock-a-block with…

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How to Light Your Videos with Artificial Light

This is the second post in a two-part series on how to light your videos. Even though this blog post is about artificial lights, it just makes sense to start out with a disclaimer - we've always been big fans of shooting with natural light. It's a topic that comes up regularly in our blogs and video posts. In all our books there are practically glowing tributes to the wonders of natural light for the…

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How to Light Your Videos with Natural Light

This is the first post in a two-part series on how to light your videos. For the small business owner or entrepreneur keen on making video content to promote a business or stimulate career opportunities, lighting is going to become an important part of your life.  Whether you're shooting marketing videos with your smartphone or a DSLR, all cameras need light to produce quality images.  "In the world of video marketing, a little lighting know-how…

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