If you own a business and you’re trying to establish your name in the online community, chances are you going to hear the word ‘story’ quite often: as in “what is your story?” You may be thinking, what’s all this story claptrap? I have a product to sell and this is merely a matter of reaching the customer with the information they need to have about my product. Well in today’s saturated commercial environment it takes a lot more to connect with customers. Imagine, for a moment, a company that provides professional home cleaning services. A customer needs their home cleaned, that’s what we do so give us a call right? Wrong. The trouble is there are several companies in your area offering the same services. What makes you so special? Ahh! That’s where your story comes in. This is where you set yourself apart from other business offering a similar service.